CPH — CSI Conduct and Practices Handbook Quick Reference

Compact CPH conduct, KYC/KYP, suitability, account, trading, complaints, AML, and ethics reference for Canadian Securities Institute exam review.

Exam identity and use

This independent Quick Reference supports candidates preparing for the Canadian Securities Institute CSI Conduct and Practices Handbook (CPH) exam, code CPH. Use it as a compact conduct-and-compliance map: who owes what duty, what documents are required, when suitability applies, and how to spot prohibited conduct in scenario questions.

CPH answer pattern

For most scenario questions, work in this order:

  1. Identify the role: firm, Approved Person, Registered Representative, supervisor, branch manager, compliance, client, issuer, insider.
  2. Classify the issue: KYC, KYP, suitability, conflict, trading conduct, disclosure, complaint, account authority, privacy, AML.
  3. Apply the client-protection rule: honest and fair dealing, client interest first where required, suitability, disclosure, supervision, escalation.
  4. Choose the required action: document, disclose, obtain approval, refuse, escalate, reverse/correct, supervise, report, preserve records.
  5. Avoid exam traps: “client requested it,” “high net worth,” “family member,” “everyone does it,” or “no loss occurred” rarely cures a conduct breach.

Regulatory and conduct map

Body / frameworkPractical role in CPH questionsHigh-yield distinction
Provincial and territorial securities regulatorsAdminister securities legislation, registration, prospectus exemptions, enforcement powersSecurities regulation is primarily provincial/territorial, coordinated through national instruments
Canadian Securities Administrators (CSA)Coordinates harmonized rules and national instrumentsCSA is an umbrella group, not a single national regulator
Canadian Investment Regulatory Organization (CIRO)Self-regulatory organization for investment dealers, mutual fund dealers, market integrity, member conduct, enforcementCIRO rules can be more detailed than securities legislation; firms may also impose stricter policies
Universal Market Integrity Rules (UMIR)Trading conduct on marketplaces: manipulation, client priority, best execution, short marking, frontrunning themesUMIR focuses on market integrity, not only advisor-client suitability
Canadian Investor Protection Fund (CIPF)Protects eligible client property if a member firm becomes insolventNot protection against market losses, bad recommendations, or normal investment risk
FINTRAC / AML regimeClient identification, beneficial ownership, suspicious activity, sanctions-related controlsAML is separate from suitability; a suitable investment can still be blocked by AML concerns
Privacy legislation and firm policiesLimits use and disclosure of client informationSpouse, family, employer, or referral source does not automatically have access

Core duties and standards

Duty / standardWhat it requiresExam trap
Honest, fair, and good-faith dealingAct with integrity, disclose material facts, avoid deception and unfair advantageA profitable trade can still be a breach if unauthorized, misleading, or conflicted
Just and equitable principles of tradeMaintain market integrity and industry standards“No client complained” does not excuse manipulative or unfair trading
KYCKnow the client’s identity, financial circumstances, risk profile, objectives, time horizon, investment knowledge, and account needsKYC is not a one-time form; it must be kept current
KYPUnderstand products before recommending or making them availableA product approved by the firm is not automatically suitable for every client
SuitabilityMatch recommendations/actions to the client and put the client’s interest first where required“Unsolicited” should not be used to disguise a recommendation
Conflict managementIdentify, avoid or address, and disclose material conflictsDisclosure alone may be insufficient if the conflict cannot be addressed in the client’s interest
SupervisionReasonable review, approval, controls, escalation, and recordkeepingSupervisors are tested on what they should have detected, not only what they actually knew
ConfidentialityProtect client information and use it only for proper purposesA trusted family member is not automatically authorized
Gatekeeper obligationDo not facilitate fraud, money laundering, market abuse, or unsuitable practicesA client’s insistence does not require the firm to accept improper business

Client and account lifecycle

StageRequired focusTypical documents / evidenceCommon CPH issue
ProspectingFair communications, proper registration, no misleading promisesMarketing approvals, contact recordsGuaranteed returns, unapproved social media, exaggerated credentials
Account openingIdentity, KYC, account type, authority, risk disclosure, relationship disclosureNew account application, client ID, account agreements, margin/options forms if applicableIncomplete KYC, wrong account type, missing authority
Product selectionKYP, costs, risks, liquidity, tax/account impactProduct due diligence, approved product list, offering documentsRecommending complex products without understanding them
Recommendation/orderSuitability, disclosure, conflict review, best executionOrder ticket, rationale, pre-trade fee disclosure if applicableMarking solicited as unsolicited; accepting unsuitable orders without escalation
Ongoing serviceKYC updates, account review, statements, performance and fee reportingNotes, periodic reviews, change recordsIgnoring material life changes or concentration
Complaint/eventPrompt escalation, investigation, written response through firm processComplaint file, trade records, notes, supervision reviewAdvisor personally settling or discouraging complaint
Account closure/transferRespect client instructions, resolve debit/settlement issues, preserve recordsTransfer forms, residual instructionsDelaying transfer to retain assets

KYC quick reference

KYC elements

KYC itemWhat to determineWhy it matters for suitability
Identity and capacityLegal identity, age/capacity, authority to act, third-party interestPrevents unauthorized accounts, fraud, AML issues
Financial circumstancesIncome, net worth, liquid assets, debts, cash flow, tax situationDetermines risk capacity and ability to withstand loss
Investment knowledgeClient’s understanding of markets, products, leverage, volatilityComplex products may be unsuitable even for wealthy clients
Investment objectivesIncome, growth, preservation, speculation, tax planning, liquidityObjectives drive product and portfolio selection
Time horizonWhen funds are needed and for what purposeShort horizon conflicts with illiquid or volatile investments
Risk toleranceClient’s willingness to accept volatility/lossPsychological willingness is not the same as capacity
Risk capacityClient’s financial ability to absorb lossA client can be willing to take risk but unable to afford it
Liquidity needsRegular withdrawals, emergencies, known expensesIlliquid securities may be unsuitable
Account purposeRetirement, education, operating cash, estate, speculationSame client may have different suitable strategies by account
Tax and legal constraintsRegistered plan status, corporate/trust restrictions, residencyProduct must fit account constraints
Trusted contact / vulnerability concernsWho may be contacted in specified concern situationsTrusted contact is not trading authority

KYC update triggers

TriggerRequired conduct response
New accountComplete required KYC before trading or recommendations as required by firm rules
Material client changeUpdate KYC and reassess holdings/recommendations
Major market or portfolio eventConsider whether risk, concentration, leverage, or liquidity remains suitable
New product or strategyConfirm both KYP and client-specific suitability
Transfer-in portfolioReview transferred positions, not only new trades
Client becomes vulnerable or subject to exploitation concernFollow firm procedures; consider trusted contact and permitted temporary hold process
Periodic review required by firm/rulesRefresh KYC, document contact attempts and client responses

KYP and product due diligence

Product featureWhat the representative must understandSuitability red flags
StructureHow return is generated; issuer/guarantor; embedded derivativesClient cannot explain basic payoff or risk
Market riskSensitivity to equity, rate, currency, commodity, or volatility changesObjective says capital preservation but product has high downside
Credit riskIssuer/default risk, ranking, collateral, guaranteesClient assumes “income” means safe
LiquidityRedemption rights, secondary market, lockups, spreadsClient needs access to funds soon
CostsCommissions, embedded fees, management fees, performance fees, penaltiesCosts outweigh service level or expected benefit
ComplexityLeverage, options, structured payoff, path dependencyLow investment knowledge or inability to monitor
Tax treatmentInterest/dividend/capital gain/return of capital, registered account eligibilityClient expects a tax result not supported by product
ConcentrationExposure to one issuer, sector, currency, strategy, or managerPortfolio risk hidden by multiple similar products
LeverageBorrowing, margin, leveraged ETF, derivatives exposureLosses can exceed client’s comfort or capacity
ConflictsProprietary product, underwriting relationship, referral fee, compensation gridRecommendation appears driven by compensation

Product selection matrix

Product / strategyUsually tested benefitMain conduct risks
Government bonds / high-grade fixed incomeIncome, capital preservation relative to equitiesInterest-rate risk, inflation risk, credit assumptions, concentration
Corporate bonds / preferred sharesHigher income potentialCredit risk, liquidity, rate sensitivity, ranking, call features
Common sharesGrowth, dividend income, voting interestVolatility, concentration, suitability for time horizon
Mutual funds / ETFsDiversification, professional management, accessEmbedded costs, fund risk rating, sales charges, suitability of class/series
Leveraged or inverse ETFsTactical short-term exposureDaily reset, compounding, high volatility, unsuitable buy-and-hold use
OptionsHedging, income, speculationComplexity, expiry, leverage, margin, loss potential
Structured notes / principal-protected notesDefined payoff, conditional protectionCredit risk of issuer, liquidity, complex formula, fees, opportunity cost
Exempt market productsPrivate issuer exposure, potential higher returnLimited disclosure, illiquidity, valuation uncertainty, resale restrictions
Alternative funds / hedge strategiesDiversification, absolute-return objectivesLeverage, shorting, derivatives, liquidity gates, strategy opacity
Margin / borrowing to investIncreased exposure and potential returnMagnified loss, margin calls, interest cost, forced liquidation

Suitability decision rules

When suitability must be considered

SituationSuitability focus
New account or new strategyIs the account type, strategy, and risk level appropriate?
Recommendation to buy, sell, hold, exchange, or borrow to investDoes the action fit KYC and put client interest first where required?
Client instruction to tradeAssess whether the order is suitable under applicable rules and firm policy; document concerns and escalation
Transfer-in of securitiesReview existing positions for concentration, liquidity, risk, and account fit
KYC material changeReassess portfolio and open recommendations
Significant market/product changeReassess if risk profile or product characteristics materially changed
Fee-based account reviewIs the fee arrangement reasonable for service level and trading pattern?

Suitability factors

FactorAskUnsuitable example
ObjectiveWhat result is the client seeking?Speculative options for “capital preservation”
Time horizonWhen is money needed?Illiquid private placement for near-term home purchase
Risk toleranceWhat loss/volatility is acceptable?High-volatility portfolio for conservative client
Risk capacityCan the client financially absorb loss?Leveraged strategy for client with low surplus cash
Investment knowledgeDoes the client understand product risk?Complex note sold as “just like a GIC”
LiquidityCan client access funds when needed?Locked-in product for emergency funds
ConcentrationIs exposure diversified enough?Most assets in employer stock or one sector
CostsAre fees justified by benefit and service?Fee-based account for inactive buy-and-hold client without added service
Reasonable alternativesIs there a less costly or lower-risk way to meet the objective?Recommending high-commission product when simpler product fits better
Account constraintsDoes the account permit the strategy?Margin/short strategy in an account where not permitted

Solicited, unsolicited, and discretionary

LabelMeaningConduct consequence
Solicited orderRepresentative recommended or influenced the tradeFull suitability and documentation of rationale expected
Unsolicited orderClient initiated without recommendation or influenceDo not use label to hide advice; suitability/escalation may still be required by rules and firm policy
Discretionary authorityRepresentative chooses key trade elements without client’s specific instructionRequires proper account approval and authorization; unauthorized discretion is a serious breach
Time and price discretionClient specifies security, side, and amount; representative selects timing/price execution detailsNot the same as full discretionary authority
Managed accountApproved discretionary portfolio management arrangementRequires appropriate authorization, mandate, and supervision
Order-execution-only accountClient directs trades without adviceSuitability is generally not provided, but disclosure, account appropriateness, and trading integrity still matter

Account types and authority

Account / authority typeKey requirementCPH trap
Cash accountClient pays for purchases and delivers securities for sales by settlement requirementsUsing cash account like margin without approval
Margin accountClient signs margin agreement; securities may secure debit; margin calls possibleAssuming client must receive advance notice before liquidation if agreement permits firm action
Options accountOptions approval, risk disclosure, strategy limits, margin if applicableApproving advanced strategies inconsistent with knowledge/risk capacity
Short account / short saleMargin approval, borrowing/settlement controls, proper order markingShort losses can be theoretically unlimited
Fee-based accountFees suitable relative to assets, trading frequency, and serviceMoving all clients to fee accounts without client-specific analysis
Registered plan accountPlan rules, qualified investments, tax consequences, trustee/custodian controlsMargin and short strategies are generally not appropriate/permitted in registered plans
Joint accountClear ownership, signing authority, survivorship/tax treatment per jurisdiction and documentsOne joint owner cannot be ignored unless authority permits
Corporate accountCorporate existence and authorized signing officers/resolutionTaking instructions from an unauthorized employee
Partnership accountPartnership agreement and authorityPartner authority may be limited
Trust accountTrust deed, trustee powers, beneficiaries, investment constraintsTreating trustee assets as personal assets
Estate accountEstate documents and executor/liquidator authorityTrading before authority is confirmed
Informal trust / in-trust accountClarify beneficial ownership and trustee authorityConfusion over who the true client is
Power of attorneyLegal authority to act for client as specifiedPOA does not remove suitability and conflict duties
Limited trading authorizationThird party can enter trades within limitsUsually does not authorize withdrawals/transfers unless expressly permitted
GuaranteeGuarantor documentation and risk disclosureGuarantor’s KYC and capacity must be assessed where relevant

Required account documentation themes

Document / recordPurpose
New account application / account formCaptures account type, KYC, risk, objectives, authority, approvals
Relationship disclosureExplains services, products, suitability process, charges, conflicts, reporting, complaint process
Client identification recordsSupports AML, tax, and account ownership controls
Margin agreementEstablishes borrowing, collateral, interest, liquidation rights
Options agreement and disclosureConfirms approval and client acknowledgment of options risks
Corporate resolution / signing authorityConfirms who may bind the entity
Trust, estate, or partnership documentsConfirms legal authority and restrictions
Trading authorization / POADefines third-party powers
Notes of advice and client discussionsEvidence of suitability, disclosure, and warnings
Complaint fileCentral record of complaint, investigation, response, and resolution
Supervisory approvalsEvidence that required review occurred

Margin and leverage formulas

Use the margin rates, loan values, or requirements provided in a question or by the applicable rule/firm policy. Do not assume a rate unless the question gives it.

Long margin account

\[ \text{Equity} = \text{Long Market Value} - \text{Debit Balance} \]\[ \text{Required Margin} = \text{Long Market Value} \times \text{Margin Requirement} \]\[ \text{Excess or Deficiency} = \text{Equity} - \text{Required Margin} \]\[ \text{Loan Value} = \text{Long Market Value} - \text{Required Margin} \]
Price movementEffect in long margin account
Security price risesLong market value rises; equity rises
Security price fallsLong market value falls; equity falls; margin call risk increases
Debit balance risesEquity falls
Required margin risesExcess falls or deficiency increases

Short margin account

\[ \text{Equity} = \text{Credit Balance} - \text{Short Market Value} \]\[ \text{Required Margin} = \text{Short Market Value} \times \text{Margin Requirement} \]\[ \text{Excess or Deficiency} = \text{Equity} - \text{Required Margin} \]
Price movementEffect in short account
Shorted security price fallsShort market value falls; equity rises
Shorted security price risesShort market value rises; equity falls; margin call risk increases
Credit balance risesEquity rises
Short price rises sharplyLoss potential can be very large

Margin conduct points

IssueRule logic
Margin is borrowing to investSuitability must include leverage risk, interest cost, and ability to meet calls
Firm can impose stricter marginHouse requirements may exceed regulatory minimums
Margin callClient may need to deposit cash/securities or reduce position
Forced liquidationMargin agreements often permit firm action to protect itself
ConcentrationLarge single-position exposure may trigger higher requirements or suitability concern
Registered accountsMargin/borrowing strategies are generally constrained by plan rules

Order handling and trade execution

Order / conceptMeaningExam concern
Market orderExecute promptly at best available pricePrice uncertainty in fast markets
Limit orderExecute only at specified price or betterMay not fill
Stop order / stop-lossBecomes active when trigger price reachedExecution price can differ from trigger
Day orderExpires if not filled that dayClient expectations must match order duration
Good-till-cancelled / open orderRemains active until cancelled or expiry under marketplace/firm rulesMust monitor corporate actions and client intent
Best executionSeek most advantageous execution terms reasonably availableNot always just lowest commission; consider price, speed, certainty, total cost
Client priorityClient orders generally have priority over firm/pro orders where applicableTrading ahead is a serious breach
Fair allocationAllocate fills fairly using pre-established methodCherry-picking winners for favoured clients is prohibited
Error correctionCorrect promptly under firm processDo not hide losses, backdate, or shift errors to clients
Trade confirmationConfirms execution details, price, charges, settlementClient must be able to verify transaction
SettlementDelivery/payment must occur as required by market rulesFailing to pay/deliver can trigger restrictions

Trading misconduct reference

MisconductWhat it looks likeProper response
Unauthorized tradingTrade entered without client instruction or approved discretionReverse/correct as required, report, supervise, discipline
Unsuitable recommendationProduct/strategy inconsistent with KYCDo not recommend; document alternative and rationale
Churning / excessive tradingTrading primarily to generate commissionsReview turnover, cost-to-equity, client objective
Front-runningTrading before client or material order informationProhibited; escalate and investigate
Insider tradingTrading while in a special relationship with issuer and possessing material non-public informationDo not trade; restrict, escalate, comply with insider controls
TippingPassing material non-public information to another personProhibited even if tipper does not trade
Market manipulationArtificial price/volume, wash trades, spoofing/layering, high closingRefuse orders, escalate suspicious activity
MisrepresentationFalse or misleading statement about investment, risk, credentials, guaranteeCorrect disclosure, discipline, client remediation if needed
Selling away / off-book transactionsSecurities business outside firm booksGenerally prohibited; report and supervise
Personal financial dealingsBorrowing/lending with clients, guarantees, private dealsAvoid or obtain required approvals only where permitted
Improper guaranteesPromising no loss or guaranteed performance without legal basisProhibited/misleading
Failure to disclose conflictCompensation, issuer relationship, referral fee, proprietary productIdentify, address, disclose, and document
Improper use of client informationSharing or using confidential data without authorityPrivacy breach; escalate

Insider, issuer, and material information distinctions

TermPractical meaning
Material factA fact that would reasonably be expected to significantly affect market price or value
Material changeA significant change in business, operations, or capital that would reasonably be expected to affect market price or value
Material non-public informationMaterial information not generally disclosed to the market
Generally disclosedInformation has been broadly disseminated and the market has had reasonable time to absorb it
Person in special relationshipInsider, issuer-related person, professional adviser, tippee, or other person captured by securities law concepts
Restricted listFirm control list limiting trading/research due to sensitive information or conflicts
Watch listInternal monitoring list; not necessarily communicated broadly

Conflicts of interest

Conflict handling sequence

StepWhat to do
IdentifyRecognize actual, potential, and perceived material conflicts
Avoid if necessarySome conflicts cannot be managed adequately
Address/controlUse supervision, separation, approval, compensation controls, restricted lists
DiscloseProvide clear, timely, meaningful disclosure
DocumentKeep evidence of analysis, client disclosure, approval, and outcome

Common conflicts

ConflictWhy it mattersLikely exam answer
Proprietary productFirm earns more or has business interestCompare alternatives; disclose conflict; recommend only if suitable
Underwriting relationshipFirm may be connected to issuerProvide required issuer relationship/conflict disclosure
Referral feePayment may influence recommendationWritten arrangement, disclosure, qualified registrant for registrable activity
Sales contest / incentiveMay bias product choiceEnsure incentive does not compromise client interest; disclose/avoid as required
Outside activityTime, loyalty, reputation, or client confusion riskPrior firm approval and ongoing disclosure/control
Gifts and entertainmentInfluence or appearance of influenceKeep reasonable, approved, recorded; avoid quid pro quo
Personal relationship with clientBias, exploitation, confidentiality issuesEscalate; avoid prohibited personal financial dealings
Borrowing/lending with clientCreates severe conflict and exploitation riskGenerally prohibited except narrow firm-approved exceptions if any
Acting as executor/trustee/POAControl over client assets and conflict riskRequires firm review/approval; often restricted
Compensation gridHigher payout can bias recommendationRecommendation must remain client-specific and justified

Communications, advertising, and client reporting

AreaRequired standardCPH trap
Sales communicationFair, balanced, not misleading; risks and assumptions disclosedShowing upside without downside
Performance claimsAccurate, relevant, not cherry-picked; explain assumptionsUsing hypothetical returns as if guaranteed
Titles and credentialsMust not mislead about proficiency, authority, or specializationInflated titles for senior/retirement expertise
Social mediaBusiness communications are subject to firm policies and recordkeepingPersonal account used to promote securities business
Email/text messagingMust follow approved channels and retention rulesOff-channel advice to avoid supervision
ResearchConflicts and issuer relationships disclosed; independence protectedResearch used to promote underwriting without disclosure
Client statementsShow account positions and activity as requiredStatement is not a substitute for suitability review
Fee/charge reportingClient should understand charges and compensationHidden or poorly explained embedded fees
Complaint informationClient informed of complaint process and external options where applicableAdvisor discourages written complaint

Complaints and dispute resolution

Complaint issueCorrect conduct
Any written or verbal allegation of misconductTreat seriously; report through firm process
Suitability, unauthorized trading, misrepresentation, fraudEscalate promptly; preserve records; supervisory review
Service complaintStill document and handle under firm procedures
Client asks advisor to “just fix it personally”Do not settle privately or outside firm process
Advisor caused an errorReport; firm determines correction and client communication
Complaint about another representativeEscalate; do not suppress or handle informally
External dispute resolutionInform clients of available escalation options as required
Litigation or regulatory inquiryPreserve evidence and cooperate through approved channels

Complaint file checklist

  • Client allegation and date received
  • Accounts, trades, products, and representatives involved
  • Notes, emails, recordings, order tickets, approvals
  • KYC at relevant times
  • Suitability rationale and disclosures
  • Supervisory review history
  • Client loss/remediation analysis if applicable
  • Written response and escalation outcome

AML, sanctions, and suspicious activity

AML topicWhat to know for CPH
Client identificationVerify identity before/while establishing relationship as required
Beneficial ownershipDetermine who owns or controls entity accounts
Third-party determinationIdentify whether someone other than the account holder is directing or benefiting
Source of funds / wealthHigher-risk accounts may require deeper understanding
Politically exposed persons / heads of international organizationsEnhanced review may be required
SanctionsScreen and restrict activity where required
Suspicious transactionsEscalate internally; do not tip off client
Unusual trading or transfersMay be AML, fraud, elder abuse, or market integrity issue
RecordkeepingMaintain required records and evidence of review

AML red flags

Red flagPossible concern
Client refuses normal identity or beneficial ownership informationAttempt to avoid detection
Frequent deposits and withdrawals with little investment purposeLayering or movement of funds
Third party funds account without clear explanationConcealed beneficial owner
Activity inconsistent with occupation/income/net worthSource-of-funds concern
Sudden liquidation under pressure from unknown personExploitation or fraud
Client asks how to avoid reportingSuspicious intent
Complex entity structure with no business rationaleBeneficial ownership concealment

Privacy and confidentiality

SituationCorrect approach
Spouse asks for account balanceDo not disclose unless authorized
Adult child calls about parent’s accountUse trusted contact/authority rules; do not treat as automatic authorization
Employer requests employee trading recordsRequire proper legal/client authority and firm process
Referral partner requests client detailsShare only as disclosed/authorized and permitted
Client information used for outside businessProhibited without proper authority and approval
Lost device or misdirected emailReport under firm privacy/security process
Regulator or law-enforcement requestHandle through firm legal/compliance process

Registration, supervision, and firm controls

Role / controlCPH focus
Registered firmResponsible for policies, supervision, client disclosures, books and records
Approved Person / representativeMust act within registration, proficiency, and firm approval limits
Supervisor / branch managerReviews accounts, trades, complaints, outside activities, exceptions
Chief compliance functionEstablishes and monitors compliance system
Ultimate designated person rolePromotes compliance culture and oversees compliance system at senior level
Continuing proficiencyRegistrants must maintain competence for products and services offered
DelegationTasks can be delegated, but responsibility and supervision remain
Exception reportsConcentration, active trading, margin calls, vulnerable clients, outside activity, complaints
EscalationSerious issues go to compliance/supervision, not informal handling
Books and recordsIf it is not documented, it is difficult to prove compliance

Outside activities and personal conduct

ActivityWhy it is tested
Second job or businessTime commitment, conflicts, public confusion
Director/officer roleFiduciary duties, conflicts, insider information
Private investment with clientsConflict, selling away, undisclosed compensation
Referral arrangementsMust be documented and disclosed
Borrowing from/lending to clientsExploitation and conflict risk
Gifts, bequests, executor appointmentsInfluence and vulnerability concerns
Political/community leadershipPossible conflicts or use of firm reputation
Social media business promotionRegistration, supervision, recordkeeping
Personal tradingMust not conflict with clients or misuse information

Vulnerable clients and trusted contact

ConceptWhat it meansTrap
Trusted contact personPerson client permits firm to contact in specified concern situationsNot authorized to trade, withdraw, or override client instructions
Vulnerable client concernPossible diminished capacity, undue influence, exploitation, fraudMust be escalated; do not ignore because client is embarrassed
Temporary holdFirm may have a process to delay certain transactions in permitted circumstancesNot a general tool to stop unsuitable trades without proper basis
Family pressureMay indicate exploitation even if family member appears helpfulAuthority must be verified
Sudden risky liquidationCould be suitability, fraud, AML, or exploitation issueInvestigate and document

High-yield comparison table

Do not confuseKey distinction
KYC vs KYPKYC is client knowledge; KYP is product knowledge
Risk tolerance vs risk capacityTolerance is willingness; capacity is financial ability
Disclosure vs suitabilityDisclosure of risk does not make an unsuitable recommendation suitable
Unsolicited vs unsuitableClient-initiated does not automatically remove all conduct obligations
Time/price discretion vs discretionary accountTime/price only is limited execution discretion; full discretion requires approval
CIPF vs market riskCIPF protects eligible property on member insolvency, not investment performance
Complaint vs service requestMisconduct allegations require formal complaint handling
Trusted contact vs POATrusted contact can be contacted; POA can act if valid and accepted
Marketing approval vs complianceApproved advertising still must be used appropriately with each client
High net worth vs sophisticatedWealth does not automatically prove knowledge, suitability, or risk capacity
Material information vs rumourMaterial non-public information triggers insider/tipping restrictions; rumours still require caution
Referral vs delegationReferral introduces client/service for compensation; delegation assigns tasks but firm remains responsible

Common CPH scenario traps

Scenario wordingLikely issue
“The client signed the form without reading it.”Disclosure and suitability still require fair explanation
“The client wanted higher returns.”Need risk capacity, time horizon, liquidity, and product fit
“The representative knew the client for years.”KYC still must be documented and updated
“The trade made money.”Unauthorized or conflicted conduct remains a breach
“The representative paid the loss personally.”Private settlement and failure to report complaint/error
“The product was on the approved list.”KYP approval does not equal client suitability
“The client is a doctor/business owner.”Occupation alone does not establish investment knowledge
“The spouse always calls.”Need authority or consent
“The issuer is a firm underwriting client.”Conflict/connected issuer disclosure and controls
“The advisor used personal email for convenience.”Recordkeeping, supervision, privacy breach
“The client insisted on secrecy.”AML/privacy/suspicious activity concerns
“The supervisor was busy.”Inadequate supervision is not excused by workload
“The account was marked unsolicited.”Facts may show recommendation or influence
“The client transferred in concentrated stock.”Suitability review still required for account/holding advice
“The client refused to update KYC.”Document, restrict advice/trading as required, escalate

Fast review checklist before practice questions

  • Can you separate KYC, KYP, suitability, and conflict issues in one fact pattern?
  • Can you identify when disclosure is necessary but not sufficient?
  • Can you distinguish unsolicited, solicited, discretionary, and time/price discretion?
  • Can you calculate long and short margin equity, requirement, excess, and deficiency when rates are given?
  • Can you spot unauthorized trading, churning, selling away, front-running, insider trading, and manipulation?
  • Can you state why wealth, consent, or profit does not cure a conduct breach?
  • Can you choose the correct first response: document, disclose, refuse, escalate, supervise, or correct?
  • Can you explain why CIPF is not investment-loss insurance?
  • Can you handle complaints, privacy requests, trusted contact, and AML red flags without informal shortcuts?

Practical next step

Use this Quick Reference to drill mixed CPH scenarios: for each question, write the rule category, the client harm, the required conduct response, and the documentation/supervision evidence before checking the answer.

Browse Certification Practice Tests by Exam Family